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This is our 36th episode of the Master Key Coaching Teleseminars and I think it’s a doozy. I am going to give you five reasons why you’re not as rich — or successful — as you should be, even though you’re reading the books, listening to the tapes, attending the seminars, and everything else in between.

I felt the need to address this for a couple of reasons.

The first is that it’s a “complaint” I hear more than I think I should. I sometimes hear a person say that they’ve been studying this “stuff” for years and they have nothing to show for it.

I understand how frustrating that is. That’s why Im addressing it.

The second is that I think many people are deluged with some of the more modern personal development books and such and … Well, they’re not doing folks many favors! I think that some are skewing peoples’ perspectives in such a way so as to make true success almost impossible.

I know how frustrating that is! I hope my words can remedy that.

More often than not, it’s not your fault that you’re not succeeding like you should be. I hope this episode sheds some light on how just by shifting your perspective just a little, you can begin to really take advantage of not only Charles F. Haanel’s philosophy of success, but of all of the books you’ve read.

So, let’s get into the five reasons you’re not as rich or success as you should be…

The 5 Reasons You’re Not as Rich or Successful As You Should Be

Before I list these reasons, I want to make sure that you know one important thing: These reasons are in no particular order. No one is greater or more important than another. Far too often when people see lists, they just concentrate on the top one r two things without paying much attention to the others. That is not the case here. These are all equally important. Please keep that in mind.

Also, these items are very easy to mold into our lives. You’ll see that it’s just a small perceptual change that needs to take place.

So, let’s get to them …

1. Do Something!

We have to do something if you want to be successful or rich. There’s no way around it. Action is key!

I bring this point forward because many people still do not think that is the case. Instead of taking steady, deliberate action, they fuss around with vision boards and things like that.

Let me make clear, vision boards (or goal boards) are fine! They serve a purpose. They are things we make to remind us about why we are doing what we are doing. A person may keep a picture of his family on his desk at work to remind him of why he is toiling long hours. Likewise, a person may keep pictures of a fancy new car or house on a vision board to remind them to go further and work harder.

That’s how they work. They are inspirers and reminders. Nothing more nor less.

Harold has a goal: He wants to walk across America and back. How far would he get if he just thought about it all day? Or if he only pasted pictures on his wall?

It has taken — and will continue to do so — an Herculean effort to get things off the ground. He had to find sponsors. He had to make travel plans. He had to do so many things it would make your head spin.

But he did it. He’s doing it.

You really have to decide to do something.

2. Waiting for Help Rather Than Giving It

Most people want a hand — someone to pull them up. They want to be “discovered” or they want someone to find them and give them what they need to succeed.

That rarely — if ever — happens.

What you should be looking for is someone you can help. Someone you can make an effort for.

Harold decided that his walk was going to help other people with brain tumors and brain cancer. He decided that he was going to do something, no matter how small or insignificant or crazy, that was going to benefit others.

Once he made that decision, the flood gates burst open. He got sponsors. He got help. He made contacts.

Instead of looking for someone to help you, look for someone to help. When you do that, you’ll find people coming to help you.

3. Be of Service

Haanel wrote in Week 23 of The Master Key System that the “law of success is service.”

3. We make money by making friends, and we enlarge our circle of friends by making money for them, by helping them, by being of service to them. The first law of success then is service, and this in turn is built on integrity and justice. The man who at least is not fair in his intention is simply ignorant; he has missed the fundamental law of all exchange; he is impossible; he will lose surely and certainly; he may not know it; he may think he is winning, but he is doomed to certain defeat. He cannot cheat the Infinite. The law of compensation will demand of him an eye for an eye and a tooth for a tooth.

People get rich not by taking from others nor by “lucking” into it. They become rich and successful by serving others — by trading value for value.

It’s sometimes funny to me when people say that they are going to “fire their boss.” What they mean is that they are going to start their own business. Little do they know that instead of firing their one boss, they are actually going to be placing themselves in the service of many — hopefully! — of bosses, those “bosses” being their customers.

But that’s the name of the game. We serve each other. We become our “brother’s keeper” and find the best way we can serve our fellow man. That’s what business is all about. Think about it.

On his walk, Harold will be stopping at sponsors’ businesses and inspiring the “troops.” He’ll bring attention to his sponsors and help them as much — if not more — as they helped him. He will be of service to those who helped him.

4. Tony’s Axiom #3

There are three Axioms for success. This is the third:

Successful people don’t worry about the things that they want; they look at what other people want and provide it — at a profit.

Read that again. And again. Get it, as we like to say on the calls, “bone-deep.”

Far too often we are taught to only think about the things that we want, whether it’s a new car, more money, whatever. We’re told to fix our minds on that and concentrate on that until we can think of nothing else.

How far has that gotten you?

You see, the trick to making this philosophy work for you is to stop focusing on the things you want; rather, you should look around you — pull your head out of your … you know the rest — and see how you can deliver what other people want. By supplying those wants and needs in a fair and efficient way, you can begin to take part in the abundance that these philosophies of success discuss.

Now, I am not saying that you should cast away your wants and personal goals. Not at all! What I am saying is that to get the things you want, you have to provide the things other people want.

Harold is endeavoring to help others. People need help and Harold knows that. That’s part of what inspired him to do what he is doing. He wants to do his best to fill a gap that has been unfilled for too long.

Yes, Harold wants things for himself; but he knows that he must first deliver to people the things that they want. He is doing that in spades!

Get it? Good.

5. Only Looking at the Money

Whether you’re looking at starting a business or you’re contemplating a career move, far too many people look at the money — at the dollar signs — rather than looking at what is really important, which is how what they are thinking of doing truly serves or benefits others.

I mainly see this problem with beginning entrepreneurs. Rather than judge a business on its merits and feasibility, they look at or listen to the pie-in-the-sky promises of the person pitching the “opportunity.” That makes them easy pickin’s for scammers and bad business deals.

Look at the business. As Haanel taught us in The Master Key System, think! Ask yourself questions about how this move will work. Look at the whole picture. Don’t just focus on the money. Focus on the business and how that can generate revenue through serving others or supplying a want or need.

When you do that, then you’ll really begin to make bank.

When Harold began his plans. He didn’t know where the money was going to come from. He didn’t worry about that, though. He knew it would be there. What was more important for him was to deliver his message — to help and inspire others. He knew “bone-deep” that everything else would fall into place.

The Difference Between Heaven and Hell

On the call, I shared a story I heard many years ago. Luckily, I was able to find it online.

I suggest that you give it a read. It will tie things together nicely for you.

Long ago there lived an old woman who had a wish. She wished more than anything to see for herself the difference between heaven and hell. The monks in the temple agreed to grant her request. They put a blindfold around her eyes, and said, “First you shall see hell.”

When the blindfold was removed, the old woman was standing at the entrance to a great dining hall. The hall was full of round tables, each piled high with the most delicious foods — meats, vegetables, fruits, breads, and desserts of all kinds! The smells that reached her nose were wonderful.

The old woman noticed that, in hell, there were people seated around those round tables. She saw that their bodies were thin, and their faces were gaunt, and creased with frustration. Each person held a spoon. The spoons must have been three feet long! They were so long that the people in hell could reach the food on those platters, but they could not get the food back to their mouths. As the old woman watched, she heard their hungry desperate cries. “I’ve seen enough,” she cried. “Please let me see heaven.”

And so again the blindfold was put around her eyes, and the old woman heard, “Now you shall see heaven.” When the blindfold was removed, the old woman was confused. For there she stood again, at the entrance to a great dining hall, filled with round tables piled high with the same lavish feast. And again, she saw that there were people sitting just out of arm’s reach of the food with those three-foot long spoons.

But as the old woman looked closer, she noticed that the people in heaven were plump and had rosy, happy faces. As she watched, a joyous sound of laughter filled the air.

And soon the old woman was laughing too, for now she understood the difference between heaven and hell for herself. The people in heaven were using those long spoons to feed each other.

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Until next week, please get for yourself the best of everything.